Hi, I’m Nickie Shobeiry. 👋

I’m an award-winning journalist, documentary filmmaker, public speaker and founder of Big Good Studios, a boutique public relations agency.

At Big Good, I bring a journalist’s instinct and a filmmaker’s eye to client projects — from social media content racking up tens of thousands of views, to securing client coverage in Globe & Mail, CTV, CBC, Rogers and more.

As a filmmaker, I’ve written, directed and produced award-winning documentaries for Bell Fibe TV1 and CBC, and I'm a fellow of the Netflix-Banff Diversity of Voices program.

My recent CBC Creator Network short documentary, Good Nose, won the 2025 RTDNA Canada Central Region Award and features subjects including Samin Nosrat, New York Times best-selling author and creator of Netflix’s Salt Fat Acid Heat.

My upcoming Bell Fibe TV1 docu-series, Persian Pitch, is a music competition spotlighting Iranian-Canadian artists, with collaborators from Red Bull Canada, OVO Sound and Live Nation Middle East.

Based in Ottawa, I grew up in the UK with Iranian roots.

My throughline? Using storytelling excellence for good.