Hi, I’m Nickie Shobeiry 👋

and I know a good story when I see one.

I'm an award-winning journalist, filmmaker, public speaker and founder of Big Good Studios, a boutique PR and communications agency.

As a freelance journalist whose work appears in The Globe and Mail, CBC and beyond, I know what makes a story worth telling - and what makes editors pay attention.

Through Big Good Studios, I bring that editorial instinct to PR, helping ambitious businesses and organizations find their strongest angles, earn media coverage and build visibility.

I'm also a Netflix-BANFF Diversity of Voices fellow and the creator of award-winning film and TV projects, including Good Nose and Persian Pitch.

Raised in rural England with Iranian roots, and now based in Ottawa, I've built my career around one mission:

Storytelling excellence for good.

👉 Work with me