make the headlines

PR that gets the right attention.

Big Good Studios is a boutique PR and communications agency helping ambitious businesses and mission-driven organizations raise their profile, earn media coverage and build lasting credibility.

Founded by award-winning journalist and filmmaker Nickie Shobeiry, we combine newsroom instincts, strategic media relations and creative storytelling to turn important ideas into stories that resonate.

👉 Explore our work

SERVICES

  • PR & MEDIA RELATIONS

    From compelling pitches to strategic campaigns, we help organizations earn meaningful coverage and build credibility.

  • BRAND STORYTELLING

    Thought leadership, ghostwriting, articles and brand messaging that turn complex ideas into clear, compelling stories.

  • VIDEO & PODCAST PRODUCTION

    From documentary-style films to social content and podcasts, we create original content that engages and connects.

SELECT WORK

  • Ottawa Art Gallery

    Bringing a new downtown cultural initiative into the spotlight through strategic media relations and storytelling.

    👉 Learn more

  • Red Apron

    Showcasing the people, values and stories behind a beloved local food business.

    👉 Learn more

  • Toronto Workforce Funders Collaborative

    Making complex workforce issues accessible through thoughtful editorial coaching and ghostwriting.

    👉 Learn more

TESTIMONIALS

  • "Nickie brings humanity to even the most complex issues, connecting big policy questions to their impact on real people and communities. She is also dependable and always ready to dive in, which makes her a genuine joy to work with."

    —Jacqueline Reid, Director of Strategy at Community Foundations of Canada

  • "Working with Nickie over the last two years has been an absolute game-changer for our brand. She has spearheaded several critical initiatives for us including targeted media relations, a high-impact series of promotional videos, and provided guidance for our recent 20th-anniversary celebration. Nickie brings an incredible level of enthusiasm and professionalism to every project. She is exceptionally organized, consistently delivers quality work, and never misses a deadline. She’s been a true asset to our team and she is a joy to work with."

    —Jennifer Heagle, Co-Owner of Red Apron (Ottawa restaurant)

LET'S MAKE SOME HEADLINES.

Launching something new? Looking to build visibility? Have a story the world needs to hear?

We'd love to learn what you're working on.

👉 Let’s collab