make the headlines

PR that gets the right attention.

Big Good Studios is a boutique PR and communications agency helping ambitious businesses and mission-driven organizations raise their profile, earn media coverage and build lasting credibility.

Founded by award-winning journalist and filmmaker Nickie Shobeiry, we combine newsroom instincts, strategic media relations and creative storytelling to turn important ideas into stories that resonate.

👉 Explore our work

SERVICES

  • PR & MEDIA RELATIONS

    From compelling pitches to strategic campaigns, we help organizations earn meaningful coverage and build credibility.

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  • BRAND STORYTELLING

    Thought leadership, ghostwriting, articles and brand messaging that turn complex ideas into clear, compelling stories.

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  • VIDEO & PODCAST PRODUCTION

    From documentary-style films to social content and podcasts, we create original content that engages and connects.

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SELECT WORK

  • Ottawa Art Gallery

    Bringing a new downtown cultural initiative into the spotlight through strategic media relations and storytelling.

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  • Red Apron

    Showcasing the people, values and stories behind a beloved local food business.

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  • Toronto Workforce Funders Collaborative

    Making complex workforce issues accessible through thoughtful editorial coaching and ghostwriting.

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TESTIMONIALS

LET'S MAKE SOME HEADLINES.

Launching something new? Looking to build visibility? Have a story the world needs to hear?

We'd love to learn what you're working on.

👉 Let’s collab