Persian Pitch

A fast-paced TV competition to find the next big Iranian-Canadian musical star.


👉 Could it be you? 👈

About the project

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    A five-part series following four Iranian-Canadian musical artists of all genres as they create their brand-new demo tracks, sampling music from renowned traditional Iranian folk band. Filming takes place in Ottawa, Ontario from Monday August 4 to Monday August 11.

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    Battling the threat of elimination, contestants will work with a renowned producer to create a demo track, get top-tier mentorship from industry experts, revamp their personal brand, and perform to live audiences—all to impress the judges, established artists who will evaluate every aspect of their work.

  • ✺

    In collaboration with Bell Fibe TV1, ‘Persian Pitch’ is created and directed by Nickie Shobeiry, a second-gen Iranian, award-winning documentary filmmaker (Bell/CBC) and freelance journalist (Shondaland, Globe & Mail, CBC). 

khosh amadi

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khosh amadi 〰️

(just some of) what selected contestants will get

Fully produced and mastered demo track created with renowned producer Steve Foley (previous clients: Flo Rida, Big Boi, Chad Kroeger, and more).

Being featured on TV, reaching over 2 million subscribers through Bell Fibe TV1.

Press coverage, social media promo with our network of influencers, and professional photography for your own use.

We want to be real with you.

Due to limited community programming budgets, we are unable to offer financial compensation for selected contestants' involvement in the docu-series; while hotel costs will be covered, all other expenses, including travel, must be covered by the artists themselves.

If this means you can’t swing it, we understand. If you can, know that we’re going to do everything we can to make this experience meaningful, collaborative, and creatively fulfilling.

In the future, we hope to keep building momentum toward bigger budgets and broader opportunities for everyone involved.

✺ Frequently asked questions ✺

  • This means you are of Iranian heritage, i.e. born in Iran or have Iranian family roots, and currently live in Canada. We welcome applicants of all identities and lived experiences within the Iranian diaspora.

  • In Ottawa, from Monday August 4 to Monday August 11. You’ll need to be able to travel and be available for in-person filming in the city during this time.

  • We’re looking specifically for emerging to mid-career musician - this could be you if you mainly share your songs on Instagram or TikTok, perform at local venues, and release your songs on Soundcloud. Any genre and practice welcome—vocalists, beat-makers, instrumentalists, etc.

  • All applications will be reviewed by our creative team, which includes music and cultural advisors.

  • A shortlist of candidates will be contacted for a virtual interview to learn more about their artistic style, background, and availability. Final artist selections will be based on a mix of musical potential, artistic fit, diversity of voices, and on-screen presence.

  • Selected artists will be notified by Monday June 30, 2025. All applicants will receive a follow-up, regardless of outcome.